A recent survey by the Sales & Marketing Institute, a U.S. consulting body,?identified that 65.8% of business cards will have a title and/or job function change within a year. This is the unstoppable rate of change in business information that business owners and managers need to contend with.
Add to this phenomenal rate of change, the fact that a core asset of any business is the scale and quality of its database. It is essential that the value of a database benefits from frequent management attention, and the on-going addition of fresh content.
With this in mind, XPD offers a comprehensive telemarketing service to all its members, helping them to maintain and increase the value of their customer database. Whether a dealer is looking to talk to existing customers about a key new product or service, or their focus is expanding their prospect knowledge, the XPD Telemarketing team can offer advice.
Officepoint member, Arrow Business Systems, is already seeing the benefits of the service. Sarah Scriven from Arrow, comments: ?The XPD team totally understand our business and what we are about. It has been so successful on this initial campaign, we are hoping to employ them again in next month?s campaign. The service suits our business as it means we can concentrate our efforts on the already established leads.?
OfficeStar member KN Office Supplies has transformed its customer database with the help of the telemarketing team. Nick Elston, Sales Executive & Account Manager at KN Office Supplies, comments: ?I have had very positive feedback on the XPD Telemarketing teams performance as well as some excellent results stemming from their calls. I will continue to work with XPD on new projects and cannot recommend them highly enough. Excellent people, excellent company.?
The telemarketing services available to XPD members includes Database Cleansing, Customer Segmentation, Telemarketing, Appointment Setting and Campaign follow-ups, to name but a few. Specialist services such as Managed Print Services, and Facilities Management Campaigns are also available to members. A number of dealers have signed up to these services, and have already seen the benefits.
For more information on this service, please contact Jemma Flowers, Special Projects Telemarketing Manager on 01757 213622.
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